20 Great Topics: Consumer Behavior Dissertation Ideas
It is difficult to choose a great topic for your dissertation project. The following list of ideas is aimed to make it a bit easier for you.
- Online shopping.
Why do people shop online? What are the types of online customers?
- Gender and shopping.
How important is shopping to women? Is shopping only a female activity? What is the difference between male and female customer psychologies?
- Lifestyle and buying.
What is the role of lifestyle in the buying decision process? Is there any difference in the buying preferences of city and country dwellers?
- Child consumer psychology.
How do children respond to advertising? What is the consumer socialization process?
- Mental problems and customers.
Does advertising stimulate excessive consumption? How does it affect people who are more prone to addictions?
- The impact of branding.
Why do people believe popular brands? Can brands improve the quality of customers’ wellbeing?
- Customers’ needs.
Why is it important to know customers’ needs? What are the ways to create a successful product?
- Customer satisfaction.
Is customer satisfaction important and why? What tactics do companies use to improve customer satisfaction?
- Cultural influence.
How does cultural impact change customers’ expectations? Can cultural factors influence demand?
- Families and the buying decision process.
Why do companies try to create family brands? Can habits acquired in the family influence your choice?
- The effect of background music in stores.
Can music increase sales volumes? How do different music styles influence customers?
- Impulse buying.
What drives customers to make impulse buys? What are the ways to prevent impulse purchases?
- Customer purchase decisions.
Is it effective to use celebrities in advertising? How does that influence consumer buying decisions?
- Female and male products.
What is the point of gendered products? Will unisex products soon become outdated?
- Mind manipulation.
What are some techniques to control customers’ minds? Is advertising the only way of market manipulation?
- Personality and consumer behavior.
Should a product embody a particular idea to become a success?
- Global consumer culture.
Why are people so willing to follow popular cultural trends? How does the release of a new iPhone affect consumer habits?
- Subconscious experiences.
What are the techniques of reaching a customer’s subconscious? How often do people follow their intuitions in product choice?
- The history of customer behavior.
What are the origins of behavior study? Why did it become a separate discipline?
- Post-purchase regret.
Is it possible to avoid post-purchase regret? What is the connection between an unplanned purchase and customer regret?